Capture the Hearts and Minds of Your Audience
Content is abundant. Attention is scarce.
Attention Spans is a free professional resource that helps in-house marketing teams create content that resonates—with both audiences and algorithms. Our Optimized Storytelling approach blends customer-centric writing, experience design principles, and digital best practices. Use our downloadable worksheets to streamline your process—so you can spend less time planning and more time writing great content. If you need additional help, we love to collaborate.
1. Make your customer
the hero of the story.
2. Use experience design
to structure the journey.
3. Optimize content for
audiences and algorithms.
Access Industry-Specific Insights and Tools
Build Your Brand On A Solid Foundation
A DIY branding workshop to clearly define and align the core elements of your brand.
Develop core language to ensure everyone speaks and writes with a unified voice.
We believe marketing works best when customers see themselves as the heroes of the story.
With Attention Spans, you'll not only pull them in, you'll guide them on a journey of memorable interactions and experiences, building meaningful relationships between customers and your brand.
We love helping people all over the world.
Have questions, need coaching, or want to collaborate? Please fill out the form below.
"I believe the art and science of storytelling can transform a marketing communications program. Attention Spans was created to help in-house marketing teams craft more engaging and effective content. These are the same tools and methods I’ve used for years as a professional writer and creative director. I hope they encourage a more human-first, creative approach to content development."
Jim Stadler, Founder